In 1992 Mr. Ioannis S. Adamis took the decision to open the first Beer Academy Restaurant in Greece in the centre of Athens.
He decided to travel to 12 European countries in order for him and his associates to gain first-hand experience on ways to set up and market the Beer Restaurant. He returned to Greece with a container full with materials that was needed to break into the food entertainment business with the creation of the first specialized beer restaurant (hundreds of beer labels previously unknown in Greece, original bottles and beer glasses, serving utensils, etc.)
The “beer restaurant” becomes one of the most fashionable options for evening entertainment and people start to understand that beers are not only blonde but also black and red…
That was the beginning of success of Beer Academy chain!